Spring Trend Alert: Post-it® Notes & Pastels

es_postit2012-020 copy

In honor of the recent Spring Pastels trend that is currently sweeping the streets of NYC, we here at EVENTSTYLE thought this would be a good opportunity to show some love for a past event which incorporated the fun color palette & also one of our favorite clients Post-it® Note.

Invitation_WelcomeFor their 2012 Brand Media Event, Post-it® Note wanted an event that not only introduced the new color collections but also engaged guests in a whimsical and explorative atmosphere.  The ES Team needed to create an event concept that highlighted the unique uses of the product, showcased unexpected decorative possibilities, all the while evoking guest interaction.  Step 1 – start with a raw space – such as Cult Studios – completely white in color to be transformed into a creative Post-it® Note wonderland.  Paying respects to the original Post-it® Note Canary Yellow, mosaic tile designs were created on either side of the event’s entrance.  A life-size version of the actual invitation, constructed of the new 8 color collections and an XL Post-it® welcomed guests.

One of the main design focal points of the event was created with a 3D artwork installation of a ribbon featuring the full spectrum of all 8 color collections moving throughout the space.  Creating a personal connection with the different uses of the product, interactive sets were created to mimic real life scenarios where Post-it® Note products help promote productivity, such as the Kitchen, Family Command Center, and Home Office. In addition to showcasing the new colors, these vibrant sets highlighted creative solutions for individuals trying to stay organized in an artistic way.

es_postit2012-030

Another element designed to engage guests was a media bar where iPads featured a Post-it® Note Color Personality Quiz, matching a person’s personality with the best-suited color collection.   Another way to trigger involvement was the large message board used to create a continuous conversation amongst guests.  A border was designed with…you guessed it Post-it® Notes and leading questions or comments sparked a group conversation where guests could leave their own personal thought or response.

Bringing the new colors to life, 8 large mosaic tiles were created using each respective product collection to form a design complementing each collection’s respective graphics.  Founder of EVENTSTYLE, Mark Addison, was honored to be the event’s host as Design Expert.  Mark and The ES Team evoked the unique personality of each collection in creating each design. For the Pastel Collection a mural was created using the colors Blush & Hydrangea to form a design of roses.

es_postit2012-028So how many Post-it® Notes were used in creating this creative wonderland?  To learn the answer to this question and learn more about the event with an insider perspective from Mark Addison himself – watch the video here.

Posted in Experience Design, Media Coverage, Product Launch, Uncategorized | Leave a comment

13 Pro Planning Tips

Newsletter_ProTips_031313_02

Take some tips from the EVENTSTYLE team when planning your next event…

 1. CREATE YOUR EVENT BUDGET
Determine the costs for catering, production & marketing based on past events of similar scope and scale.

2. DECIDE ON THE FORMALITY OF YOUR EVENT
Research design options…Consider customized elements vs. off-the-shelf solutions.

3. CHOOSE A MEMORABLE THEME
Start with the invitations and theme thread all the event elements including decorations, lighting and tableware.

filmstrip1

4. SELECT THE DATE AND TIME
Keep in mind target audience availability and convenience, checking local calendars for potential conflicts.

5. BE SELECTIVE WITH YOUR GUEST LIST
A larger number of guests will make the experience less personal affecting the formality and type of event.

6. INCLUDE THE 4 VITAL W’S ON THE INVITATION
Who, What, Where, When and Why!

filmstrip2

7. COMPILE A LIST OF VENUE REQUIREMENTS
Besides available dates, inquire about maximum capacity and preferred vendors & caterers.

8. UTILIZE THE AMERICAN RENTAL ASSOCIATION
Take advantage of this insider tool and match your specific rental needs with the best-suited providers.

9. CREATE EFFECTIVE SIGNAGE
Develop a font and image convention and don’t forget to theme thread for brand consistency.

filmstrip3

10. SCHEDULE A TASTE TESTING PRIOR TO FINALIZING YOUR CATERING SELECTION
Ensure that the quality, variety and quantity of food and drinks are appropriate for the event & guests with a tasting by your selected caterer.

11. MAKE BEVERAGE PLANNING EASIER
Consider specialty drinks to narrow down your beverage options and anticipate at least three drinks per person per hour.

12. USE LIGHTING TO PROVIDE A DRAMATIC DECORATIVE ELEMENT
Emphasize theme threaded elements and specific areas of interest.

filmstrip4

13. PROVIDE ALL VENDORS –INCLUDING ENTERTAINERS AND VIPS–WITH A CLEAR ITINERARY (AKA RUN OF SHOW)
Make sure they understand what is expected of them prior to arriving to the event.

BONUS TIP: Hire an event professional, i.e. EVENTSTYLE (wink, wink) making us responsible for the success of your event!  Sit back and relax while we handle steps 2
thru 13 as well as onsite staff, vendors, deliveries, caterers, entertainers, set décor, scheduling, swag bags, and all other event logistics freeing you to enjoy the special occasion and your guests!

Newsletter_ProTips_031313_16

Receive a complimentary EVENTSTYLE notebook by clicking here.

Posted in Experience Design, Uncategorized | Leave a comment

Much About Madoo End of Season Luncheon Co-Hosted by Mark Addison

Kickoff lunch for Much Ado About Madoo 2013EVENTSTYLE founder Mark Addison capped off the 2012-summer season in the Hamptons co-hosting an exclusive luncheon alongside renowned artist Robert Dash and Director of the Conservancy Alejandro Saralegui surrounded by the natural landscape of the magnificent Madoo garden. The private luncheon was meant to introduce new patrons to the gardens, garner support for the foundation, as well as spark excitement for Kickoff lunch for Much Ado About Madoo 2013Madoo’s upcoming 20th anniversary of being a public garden. Mark fell in love with the two-acre Sagaponack garden when producing the Garden’s Fundraising Event earlier this season and was more than happy to donate his design & entertaining expertise for the cause. The gardens produced abundant inspiration influencing everything from the cocktails, menu, décor, to the afternoon tea selection. Many local vendors were also incorporated into the afternoon showcasing the Hampton’s local grown food and seafood.

garden_filmstrip1

The event kicked off with a tour of the gardens, leading guests on meandering paths through a series of strikingly different garden landscapes, all colorful, creative, and unconventional. While strolling, guests could sip on a watermelon basil fizz cocktail, a Mark Addison creation that even used fresh herbs straight from the garden. At strategic points in the tour waiters were stationed with delicious appetizers highlighting local ingredients.

madoo_filmstrip2

Lunch was served in Robert’s summer house painting studio, which was transformed with a king’s table (thank you PartyRental LTD) and adorned with custom garden themed table runners and napkins designed by local artist Joy Newton. Following the first course of creative tastes and a salad of fresh peaches, the main attraction was a gorgeous halibut entrée, courtesy of Stuart’s Market, which was seasoned with ingredients from the surrounding gardens. Kitchen kudos goes to the talented RaptAffairs and Andrew Maturana. Even Martha Stewart, a personal guest of Mark, was caught snapping photos of each dish and the lovely table décor (major kudos) – she was especially excited over the innovative “mushed” potatoes!

MADOO_MENU2

The event was featured in a WSJ article Summer’s Last Stand reflecting on the some of the 2012 season’s last events – to see the full article please click here.

madoo_filmstrip3

FOOTNOTE: On May 17th Madoo opens for the 2013 season and The ES Team will be there to produce the anticipated Much Adoo About Madoo Cocktail Party on June 14th. The grounds are also available for private events – just don’t forget to call in the experts aka The ES Team. To learn more about Madoo, the Foundation, & Madoo Creator Robert Dash please click here.

Posted in Fundraiser, Luncheon, Outdoor Event, Uncategorized | Leave a comment

Super Saturday 15 Shines Through

Mainstrip

For it’s 15th year, Super Saturday, an annual shopping goldmine founded by Donna Karan and the late Liz Tilberis, brought awareness to the Ovarian Cancer Research Fund raising more than $3.5 Million. Produced by the EVENTSTYLE team in the Hamptons, this year brought some new challenges to the table.

OVARIAN CANCER RESEARCH FUND'S Annual Fundraiser SUPER SATURDAY 15 Produced by EVENTSTYLEThe day of the event started with a complete downpour, which encouraged guests to wear not only their swimsuits – per usual for facilitating trying on items in a rush – but also their rain boots. Luckily the skies cleared right before the gates open to thousands of eager shoppers. For the ES team – the rain caused no anxiety as planning for this event started more than 5 months in advance!

Justin Swisher, Senior Producer (aka JS) emphasizes the importance of a rain contingency plan, which was designed simultaneously. “Tents were placed on hold far in advance to eliminate any last minute panic”.  The installation for an event this size starts on Sunday – almost a full week ahead of time. Long before any booths go up, the ES team and OCRF work together in developing a new and unique logo, used in every element of the event from the invitation, t-shirts, gift bag, centerpieces, wristbands, to over 500 pieces of event signage!   This year we added the Wall of Hope allowing guests to post personal photos, messages, and other thoughtful pieces bringing focus back to the cause. The award winning goodie bags took 3 days to assemble offering even a specialty children version.

GiftBagsNot only are these lucky kids treated to their own goodie bag, but there is also an entire section dedicated to entertaining toddlers. Nowhere else can you catch Donna Karen leading story time to other celeb mini me’s.

A major event partner QVC has certainly helped Super Saturday gain awareness and be the tremendous fundraiser that it is today.  To read more about the kid-friendly nature of the event as well as QVC’s growing presence fueling OCRF’s awareness on Hamptons.com see the full article here.

With QVC’s presence shopping is available to consumers nationwide, but there are certain perks available only at the event.  Besides the celebrity sightings, fabulous deals, and legendary Sant Ambroeus gourmet lunch & dessert bar – how about a little pampering?  Indulgences included a COVERGIRL Beauty Bar and a Daily Candy blowout bar, perfect to tackle the bad <weather> hair day.  Although not all that appealing to the determined bargain shoppers, there are tons of interactive booths entertaining more than just the wallet.

SS15_FilmstripSo what’s the best plan of attack to make the most of all that this fabulous day has to offer?  Mark Addison, founder of ES who has now produced the fundraiser for more than 10 years, advises guests to do their homework:

“Review the map ahead of time and mark the booths that are essential.  On the day of the event make two rounds.  First grab the ‘must haves’ and make a ‘watch list’ for other items to then circle back to later in the day for further reductions.”

To hear more of Mark’s advice alongside Katie Dillon, OCRF Event Director, and Kelly Ripa, SS15 celebrity host, see the full Wall Street Journal article here.

In the end, The ES team attributes the event’s success over Mother Nature to the seasoned experience and incredible team dynamic allowing for each member to delegate responsibility with complete confidence. To learn more about the OCRF and to get tickets to SS16 please click here.

Other Press Coverage of SS15:
New York Times
InStyle
Guest of a Guest

Posted in Appearance, Celebrity Celebration, Experience Design, Fundraiser, Fundraiser, Outdoor Event, Uncategorized | Leave a comment

Thierry Mugler’s Launch of the Latest Fragrance Angel Eau de Toilette

TMfilmstrip

The EVENTSTYLE team was challenged to bring the dreamlike brand to life creating a seductive universe for a guest list made up of A+ celebs and international journalists. The launch also served as the introduction of Eva Mendes as the newest face of Angel.

Eva Mendes Reveals Her New Campaign for Angel by Thierry Mugler - ARRIVALS

Eva Mendes & Naomi Watts pose on the Thierry Mugler step & repeat

The ES Team worked in collaboration with the client from beginning to end; from creating the overall concept, developing and designing every detail of the event to execution that exceeded expectation.  A major focus of the ES team’s expertise was devoted to bringing the Angel Universe depicted in the TV commercials to life.  ES Sr. Event Producer, Justin Swisher, recapped the most important of the goals and challenges of creating the Angel Universe.  “We wanted to create an ephemeral world that was enchanting, fanciful, sensual, and theatrical. This was a collaborative journey working with the French client in ensuring the event complemented the advertising campaign which was simultaneously being produced in France.”

It was key that the event atmosphere would be the highlight the week-long event program and pay homage to the classic Angle Eau de Parfum as well as the NEW Angel Eau de Toilette.   The main reveal of the evening and a driving force of inspiration for the event design was the new Ad campaign and in particular the TV commercials for both fragrances alike.

How did we bring both the Angle Eau de Parfum and Angel Eau de Toilette to life?  The ES team crafted unique brand experiences that flowed throughout the event always bringing focus to the product DNA; design, color, materials, gastronomic olfactory elements and mystique.

The first interaction was custom entrance arch the guests walked through designed in the likeness of the NEW Angel Eau de Toilette bottle creating Hollywood-style red carpet entrance.

TMEntrance

The 80 ft. long presentation stage was designed and custom made to reflect the train platform seen in the TV commercial.  The backdrop to the stage was a 120 ft. video wall depicting an ever-changing digital universe of stars, colors, and light effects specially created to compliment the reveal of the ad campaign and reinforce the Angel Universe theme.

TMStageFollowing the presentation, guests returned the entrance where they were met with a sleek and stylized carnival complete with a cirque du désert of snow cone cocktails, mini cotton candy, petits fours, macarons and other bite size treats all served from modern carnival carts.   With only 20 minutes to complete the entire transformation from red carpet arrivals to carnival after party, rehearsals were performed beforehand to ensure that it could be done seamlessly and quietly.  With the transformation completed precisely as the presentation ended, the guests were ushered  into the new world of Angel Eau de Toilette with a glamorous boldness fitting to Thierry Mugler himself.

The event was nominated as a BizBash finalist for Best Overall Event Décor – well deserved!  Visit EVENTSTYLE.com for more of our award winning work.

Posted in Appearance, Brand Ambassador, Celebrity Celebration, Experience Design, Global Product Launch, Media Coverage, Product Launch, Uncategorized | Leave a comment

StriVectin: “Get Even with Age Spots”

www.andremaier.com212.388.2272

The ES Team collaborated with Chrysallis to launch a new product line from StriVectin-EV. Meant to brighten skin complexion and help correct age spots, the “Get Even” Product Line was launched with an event not only introducing the products but also explaining the research and science behind the formula. The EVENTSTYLE team had to incorporate the element of education, ensuring that beyond the presentation and speaker content, that guests were actively engaging and interested in learning more about the product.

www.andremaier.com212.388.2272Upon arrival, custom moleskin notepads and pencils in line with the brand’s colors were presented to each guest to take notes and record important information. Committed to theme threading, The Sentry Centers served as a great venue for this event with accents of the brand’s color, red throughout the space. A custom stage designed by ES incorporated the brand’s logo and graphics inline with the packaging.

www.andremaier.com212.388.2272

A breakfast buffet of light bites was served before the presentation with shots of smoothies, fruit parfaits, and mini quiches. During the program, four panelists and a moderator presented how the serums could brighten and enhance your skin’s complexion to an audience of leading New York editors and alike. During the presentation guests had access to an iPad with images from each expert’s segment. This element allowed guests to magnify the presentation images featured on the two larger monitors such as before and after shots.

StriVectinFilmstrip

Custom product displays with the brand’s images were created by The ES Team and were featured throughout the space for guests to sample the products while speaking to the StriVection experts. Guests also left with a Strivectin-EV gift bag which included full sized “Get Even” products and information to take back to their teams.

Posted in Expert Discussion | Leave a comment

NARS: Makeup Your Mind, Express Yourself

François Nars launched his book, Makeup Your Mind, Express Yourself on May 6th, 2011 at the Cedar Lake Theater in New York City for editors, top editorial press, friends and family.

François Nars, Grace Coddington, and Calvin Klein at the Makeup Your Mind, Express Yourself Book Launch.

The walls of the venue were lined with 18 ft by 9 ft before and after images.  Each image was inspired by the main sections of the book: Play, Perfect, Polish. 

The 18 ft by 9 ft images wrapped around the entire space to enthrall the guests into the Makeup Your Mind, Express Yourself pages.

The main focus of the event; the cover of Makeup Your Mind, Express Yourself by François Nars.

Posted in Book Launch | Leave a comment