In honor of the recent Spring Pastels trend that is currently sweeping the streets of NYC, we here at EVENTSTYLE thought this would be a good opportunity to show some love for a past event which incorporated the fun color palette & also one of our favorite clients Post-it® Note.
For their 2012 Brand Media Event, Post-it® Note wanted an event that not only introduced the new color collections but also engaged guests in a whimsical and explorative atmosphere. The ES Team needed to create an event concept that highlighted the unique uses of the product, showcased unexpected decorative possibilities, all the while evoking guest interaction. Step 1 – start with a raw space – such as Cult Studios – completely white in color to be transformed into a creative Post-it® Note wonderland. Paying respects to the original Post-it® Note Canary Yellow, mosaic tile designs were created on either side of the event’s entrance. A life-size version of the actual invitation, constructed of the new 8 color collections and an XL Post-it® welcomed guests.
One of the main design focal points of the event was created with a 3D artwork installation of a ribbon featuring the full spectrum of all 8 color collections moving throughout the space. Creating a personal connection with the different uses of the product, interactive sets were created to mimic real life scenarios where Post-it® Note products help promote productivity, such as the Kitchen, Family Command Center, and Home Office. In addition to showcasing the new colors, these vibrant sets highlighted creative solutions for individuals trying to stay organized in an artistic way.
Another element designed to engage guests was a media bar where iPads featured a Post-it® Note Color Personality Quiz, matching a person’s personality with the best-suited color collection. Another way to trigger involvement was the large message board used to create a continuous conversation amongst guests. A border was designed with…you guessed it Post-it® Notes and leading questions or comments sparked a group conversation where guests could leave their own personal thought or response.
Bringing the new colors to life, 8 large mosaic tiles were created using each respective product collection to form a design complementing each collection’s respective graphics. Founder of EVENTSTYLE, Mark Addison, was honored to be the event’s host as Design Expert. Mark and The ES Team evoked the unique personality of each collection in creating each design. For the Pastel Collection a mural was created using the colors Blush & Hydrangea to form a design of roses.
So how many Post-it® Notes were used in creating this creative wonderland? To learn the answer to this question and learn more about the event with an insider perspective from Mark Addison himself – watch the video here.