For it’s 15th year, Super Saturday, an annual shopping goldmine founded by Donna Karan and the late Liz Tilberis, brought awareness to the Ovarian Cancer Research Fund raising more than $3.5 Million. Produced by the EVENTSTYLE team in the Hamptons, this year brought some new challenges to the table.
The day of the event started with a complete downpour, which encouraged guests to wear not only their swimsuits – per usual for facilitating trying on items in a rush – but also their rain boots. Luckily the skies cleared right before the gates open to thousands of eager shoppers. For the ES team – the rain caused no anxiety as planning for this event started more than 5 months in advance!
Justin Swisher, Senior Producer (aka JS) emphasizes the importance of a rain contingency plan, which was designed simultaneously. “Tents were placed on hold far in advance to eliminate any last minute panic”. The installation for an event this size starts on Sunday – almost a full week ahead of time. Long before any booths go up, the ES team and OCRF work together in developing a new and unique logo, used in every element of the event from the invitation, t-shirts, gift bag, centerpieces, wristbands, to over 500 pieces of event signage! This year we added the Wall of Hope allowing guests to post personal photos, messages, and other thoughtful pieces bringing focus back to the cause. The award winning goodie bags took 3 days to assemble offering even a specialty children version.
Not only are these lucky kids treated to their own goodie bag, but there is also an entire section dedicated to entertaining toddlers. Nowhere else can you catch Donna Karen leading story time to other celeb mini me’s.
A major event partner QVC has certainly helped Super Saturday gain awareness and be the tremendous fundraiser that it is today. To read more about the kid-friendly nature of the event as well as QVC’s growing presence fueling OCRF’s awareness on Hamptons.com see the full article here.
With QVC’s presence shopping is available to consumers nationwide, but there are certain perks available only at the event. Besides the celebrity sightings, fabulous deals, and legendary Sant Ambroeus gourmet lunch & dessert bar – how about a little pampering? Indulgences included a COVERGIRL Beauty Bar and a Daily Candy blowout bar, perfect to tackle the bad <weather> hair day. Although not all that appealing to the determined bargain shoppers, there are tons of interactive booths entertaining more than just the wallet.
So what’s the best plan of attack to make the most of all that this fabulous day has to offer? Mark Addison, founder of ES who has now produced the fundraiser for more than 10 years, advises guests to do their homework:
“Review the map ahead of time and mark the booths that are essential. On the day of the event make two rounds. First grab the ‘must haves’ and make a ‘watch list’ for other items to then circle back to later in the day for further reductions.”
To hear more of Mark’s advice alongside Katie Dillon, OCRF Event Director, and Kelly Ripa, SS15 celebrity host, see the full Wall Street Journal article here.
In the end, The ES team attributes the event’s success over Mother Nature to the seasoned experience and incredible team dynamic allowing for each member to delegate responsibility with complete confidence. To learn more about the OCRF and to get tickets to SS16 please click here.